Rising Mexican food franchise stays ahead of the curve
with rollout of new mobile-ordering app
Pancheros Mexican Grill is one of the most forward-looking franchise opportunities in the booming fast-casual segment. With more than 71 locations in more than 13 states throughout the country, our brand continues to find new ways to deliver a better customer experience and drive sales to our franchise owners.
This is exactly what Pancheros’ new mobile app is poised to do. As online ordering and delivery reshape the restaurant industry, Pancheros is introducing delivery on the Pancheros App with an online food ordering solution, Olo. Utilizing Olo’s Dispatch service, Pancheros will offer delivery at scale with leading delivery service providers, such as DoorDash and Postmates.
Guests will order on the Pancheros App, selecting delivery rather than pick-up at the end of the ordering process. Orders will then be picked up in store by third-party delivery service providers before reaching Pancheros guests.
Expanded ordering will boost franchise revenues
“Being accessible to the greatest amount of people has always been one of our top priorities,” says Rodney Anderson, founder and CEO of Pancheros. “With our new delivery capabilities, we are getting our product to guests for a new occasion. Expanding our delivery efforts is a natural next step to remain relevant in the restaurant industry. After seeing such positive results in our initial tests, we’re confident this will be a big win for our restaurants, franchisees and guests.”
The new app is winning praise from the media. QSR magazine recently published an article titled, “Smart Technology Pays Off for Restaurants,” which includes Pancheros, along with other leaders in the restaurant industry who are focused on investing in new technology to enhance the customer experience.
“With people of all ages glued to their phones, it makes sense for start-ups and cloud-based platform providers to leverage smartphones as the main hardware for their software,” the publication states. “More quick serves are eschewing kiosks and even tabletop tablets in favor of simple-to-use, seamlessly integrated apps.”
The magazine interviewed Ryan Murrin, Vice President of Marketing and Franchise Development for Pancheros, who spearheaded the development of the new app.
“Before we invested in a new app, we had a discussion about using kiosks, but we decided that the most up-to-date technology we have is actually our phones,” Ryan says in the article, which goes on to state, “The brand uses a combination of Olo’s mobile-enabled, integrated ordering and delivery platform and Punchh for its customer data collection and loyalty program with roughly 300,000 users.”
The other advantage of the app is the ability to connect directly with our devoted fans.
“In addition to serving as a mobile-ordering platform, the program can also alert customers to news, limited-time offers and other announcements in what Murrin describes as a great marketing channel in its own right,” QSR reports. “The app will even send alerts with menu highlights and other information to new customers or those who haven’t visited in a while — all without any manual intervention.”
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