The continuing demand for Mexican cuisine plus the thriving Mexican fast-casual franchise makes Pancheros a best-bet investment
Entrepreneurs seeking a viable business opportunity to invest in should look no further than Pancheros Mexican Grill franchise. As one of the iconic brands in the Midwest, with a cult-like following that grows in both passion and numbers every time we announce the opening of a new restaurant.
Even better, new franchise owners can capitalize on this as nearly 80 percent of millennial parents visit restaurants at least once a week, according to Technomic data. This not only makes this demographic the highest restaurant users of any group, but this generation also is expected to be the biggest food and beverage spenders within 10 years, notes this data.
“We worked to make our concept as simple as possible,” says Rodney Anderson, President and founder of Pancheros. “We have been in business for over 25 years, and we have franchisees who have been with us for over a decade now. Our concept is consumer-tested, and we’ve built a model that can help our franchisees thrive. We’ve done very well in our original core market of the Midwest, and we have been equally successful in the Northeast. We’re opening new Pancheros locations in new markets across the country, and we’re really looking for the right people to join our franchise family.”
Pancheros has won millions of devoted fans who crave our fresh-pressed, handmade tortillas, our outstanding burritos that actually stand up on their own, and our ability to deliver a perfect bite each time because of our famous “Bob the Tool” technique. Since our founding in 1992, Pancheros has grown from one location in Iowa City, Iowa, to more than 71 locations in over 13 states. Now, the secret is out and Pancheros is ready to capitalize on the tremendous demand for Mexican food by rapidly expanding across the United States.
Now is the perfect time to open a Pancheros franchise
While the market has a few nationally recognized brands, the demand for Mexican food is skyrocketing. The Mexican fast-casual QSR restaurant segment earns more than $52 billion annually and is poised to continue well into the future.
It should come as no surprise, because American’s love of Mexican food continues to rise. According to the U.S. Census data and Simmons National Consumer Survey, more than 230 million Americans used Mexican food and ingredients in 2019.
As a franchise owner, entrepreneurs can capitalize on this demand with our simple business model. With only five items on our menu and a commitment to training staff, Pancheros’ approach to simplicity is beneficial to both customers and franchisees. Not only is our business model built to be labor efficient, but we also have developed a comprehensive training platform that provides ongoing coaching and marketing support. Additionally, Pancheros has invested in technology to make inventory and daily management more efficient, which ultimately helps our franchisees thrive in business.
“Simplicity is the core belief within Pancheros,” says Ryan Murrin, VP of Marketing and Franchise Development with Pancheros. “We only have five entrees on our menu, and our recipes are never more than a page long. They are easily understood, easily trained and easily replicated to ensure that we deliver delicious and consistent food. We make sure that all employees are cross-trained, which allows us to be more fluid, and keeps our labor model very lean and very efficient. It’s easy for our customers to understand, it’s easy for our employees to understand, and easier for our franchisees to execute on a daily basis.”